The numbers

What it costs to be hard to find.

Every figure on this page comes from published research, and every one is sourced underneath it. Start with your own site — the check below tells you where you actually stand before you read anyone else's numbers.

Both sides

The cost of nothing, next to the value of something

Left is what happens while you have no site, or one that doesn't work. Right is what a working one does.

Without one

Quiet losses. Nobody tells you they happened.

27%

of calls to home-service businesses go unanswered.

Invoca, 2025 — analysis of over 60 million calls

85%

of callers who reach voicemail never call back. They call the next name on the list.

Invoca call-tracking research

53%

of mobile visitors abandon a page that takes more than three seconds to load.

Google / SOASTA mobile speed research

$1,200

is roughly what a single missed call costs a home-service business in lost work.

Industry call-tracking estimates, home services

With a good one

The same customers, landing somewhere that answers them.

78%

of customers buy from the business that responds to them first.

Lead-response research, InsideSales / Harvard Business Review

21x

more likely a lead is to qualify when it's contacted within five minutes instead of thirty.

MIT / InsideSales lead-response study

46%

of all Google searches are looking for something local — a business near the person searching.

Google search-intent data

44%

of clicks on a local search go to the top three map results. Everyone else splits what's left.

Local search click-through analyses

Where your customers already are

Three numbers worth sitting with

Arrive on a phone

About seven in ten home-service enquiries start on a mobile screen, usually standing in the problem.

Home-services industry mobile traffic data

Of trades have no site

Roughly half of local contractors still have no website at all — which is exactly why the half that do get found first.

Small-business web presence surveys, 2023–2025

Judge you by the site

Most people admit they judge a company's credibility on its website design alone — before they've spoken to anyone.

Stanford Web Credibility Research

Your number, not mine

What are missed calls costing you?

Two sliders. This uses your figures, not an average — and it's arithmetic, not a promise about what a website would earn you.

Calls you miss in a typical week Rings out, goes to voicemail, or comes in while you're on a job.

5 a week

What an average job is worth to you Roughly what one of those callers would have paid.

$1,200

walks away every year, if one in four of those callers would have booked.

Assumes a quarter of missed callers would have become paying work — the rest were never going to buy. Adjust the sliders to your own reality; the sum is calls × 52 × job value × 25%.

Where these come from

Invoca (2025) — call-tracking analysis across 60M+ home-services calls: unanswered call rate, voicemail abandonment.
Google / SOASTA — mobile page-speed and bounce research: the three-second threshold.
MIT & InsideSales lead-response studies — the five-minute contact window.
Harvard Business Review / InsideSales — first-responder advantage in inbound leads.
Google search-intent data — share of searches with local intent.
Stanford Web Credibility Research — design as a driver of perceived trust.
Small-business web-presence surveys, 2023–2025 — share of local trades without a website.

These are industry figures about local businesses in general. They are not predictions about your business, and nothing here is a guarantee of results.

See yours before you decide.

Text your business name and trade. You get a working preview of your own site within 48 hours, free, before you've paid anything.

Request my free preview Call 917-245-8685